Who are you rEAlly?
Brand identity is the face of a brand. A brand is an emotional and even philosophical concept, while brand identity is the visual component of a brand that represents those larger ideas.
Brand identity includes logos, typography, colors, packaging, and messaging, and it complements and reinforces the existing reputation of a brand. Brand identity attracts new customers to a brand while making existing customers feel at home. It's both outward- and inward-facing.
Because it's representing and reinforcing the emotions of a brand, the message portrayed by brand identity components needs to be clear, and it needs to be the same no matter where it's displayed.
To manage brand identity, organizations should invest in a brand management system that helps them stay consistent while still having the flexibility and the speed necessary to succeed in today's market.
The Wheels are turning
Graphic design is the craft of creating visual content to communicate messages. Applying visual hierarchy and page layout techniques. Graphic designers use typography and images to meet users’ specific needs and focus on the logic of displaying elements to optimize the user experience.
Although the digital age entails designing with interactive software, graphic design still revolves around age-old principles. Striking the right chord with users from the first glance is crucial. As graphic designers, we have a firm understanding of color theory and how vital the right choice of color scheme is. Color choices must reflect not only the organization, but also users’ expectations. We design with an eye for how elements match the tone (e.g., sans-serif fonts for excitement/happiness) and overall effect, noting how we shape users’ emotions as we guide them from, say, a landing page to a call to action.
- Symmetry and Balance (including symmetry types)
- The Golden Ratio (i.e., proportions of 1:1.618)
- The Rule of Thirds (i.e., how users’ eyes recognize good layout)
- Typography (encompassing everything from font choice to heading weight)
- Audience Culture (re: Color Use and Reading Pattern)
The key to noticeability
No matter who your customers are or what you are selling, high quality photography is an important asset that will contribute to your overall branding and success. When it comes to business expenses that are absolutely worth it, professional photography should be at the top of the list.
You’ve probably heard this adage before. These days pictures are worth at least a thousand words – probably more! Photos enable you to show your clients and customers what you have to offer rather than tell them. In this day and age, consumers like to see things for themselves before making a decision about a purchase. The internet has made this increasingly possible, which means photos and videos of your products and offerings are more valuable than ever before.
let it all out
If only given 15 minutes to consume content, 66% of people would prefer to see something beautifully designed versus something plain and simple. Your website’s design is an important part of your online marketing presence. To build a better website for your business, you must understand the importance of web design.
When your audience visits your website, it gives them their first impression of your business. They will judge your business within seconds. In these first few seconds, you want to make a positive impact on your audience.
If your website looks unappealing or outdated, your audience will immediately have a negative impression of your business. They won’t find your website appealing, which deters them from your page. You’ll miss out on leads because they’ll leave your page for a competitor’s page.
Web design is important because it impacts how your audience perceives your brand. The impression you make on them can either get them to remain on your page and learn about your business or leave your page and turn to a competitor. A good web design helps you keep your leads on your page.
Advertising is as much about the art as it is the science. There is no magic formula. There is no guaranteed blueprint.
What worked last year may not work today, and what worked this week may not work next. The same strategy that worked for an optics company may not work for a large parts manufacturer.We believe each client should have an individualized approach that caters to their specific business goals.
2357 Barrett Station Road
Manchester, MO. 63021